We live in an uncertain world in which a volatile and complex environment prevails. But institutions are making change decisions and taking vital steps forward. Indeed, every step constitutes a small change. As these steps get bigger, a more planned, systematic and structural approach is crucial.
Being aware of how the world is changing and adapting organisations to those changes is a key responsibility of teams managing how their companies are perceived. Only when people embrace change voluntarily is it possible to manage changing business practices and company culture effectively in the eyes of internal and external customers and stakeholders. For this to happen, the change process must be explained clearly.
When leading change, you also need to focus on managing internal and external clients and stakeholder perception of change and its impacts. Using effective communication to manage how the effects of change within the company are perceived helps you reach your goals, protect your gains, and create a sense of positivity around the change.